“Shannon is a dream marketer, the kind who constantly comes up with good ideas that didn’t even occur to you. I loved working with Shannon, and you will too.” – Gregory Henry, former publicist at Houghton Mifflin Harcourt, Hachette, and HarperCollins, and founder of Gregory Henry Literary
“Shannon is an incredible, all-around marketer who can creatively conceive, cost-effectively implement and successfully execute sophisticated book marketing campaigns through her commitment, hard work, and inventiveness. Taking it a step further, she knows how to leverage campaigns to create-long term relationships between readers and the brand, the publisher, and the authors – this is incredibly valuable, especially given how quickly the book business is evolving.” – Jeffrey Yamaguchi, Senior Director of Marketing Blackstone Publishing
In my eight years working in digital marketing for publishers like Random House, HarperCollins, and Macmillan, I worked on hundreds of book campaigns, from big best sellers by established authors to promising debuts by fresh new voices.
I am now making my services available to authors and independent publishers on a freelance basis, helping them execute big-house strategies with indie-level budgets. I am also available to work with traditionally-published authors to help supplement the marketing their publisher is doing on their behalf.
My multi-phase strategies focus on optimizing the product page for conversion, then helping the perfect potential readers discover it.
I have an entire suite of services available and am happy to discuss if you send me an email. I can offer strategy sessions, run self-serve ads on behalf of the client, design websites, advise on social media, and more.
You can also request a proposal and see some review from past clients on my Reedsy profile.
Below are some of the books I worked on in a marketing capacity:
