Shannon Marie Donnelly

Shannon Marie Donnelly

I’m a seasoned marketing strategist and project manager with over a decade of experience leading high-impact campaigns across publishing, digital media, and brand marketing. I’ve managed 20–100 projects annually at companies like HarperCollins, Macmillan, and Random House, where I’ve overseen everything from product launches to multi-channel digital campaigns. I specialize in crafting data-informed strategies, coordinating cross-functional teams, and delivering measurable results under budget. My skill set spans product launch strategy, digital marketing, publicity, influencer outreach, social media, advertising, and vendor management. As a freelance consultant, I develop tailored marketing strategies that align with each client’s goals to bring their work to the right audience.